Creation of CE-culture route for fortified heritage capitalising
Project aims
- Cities, regions and fortified heritage economic basis fostering by development of CE-culture route as a tourist product to generate tourism, investment, income, employment, social and cultural effects in interregional cooperation
Activities
5.1 Organising the Culture Route CE-fortress heritage development
5.2 Elaboration and implementation of Tools for Route Organization
5.3 Marketing concept, instruments, branding and Forte Cultura certification
5.4 Product placement and implementation into markets with pilot route
5.5 Creation of route management and institution building
5.6 Expansion of CE-fortress culture route and network
Most important Results
Creation of culture route Forte Cultura – from Baltic to Adriatic Sea
- Development of a Culture Route "Forte Cultura" with all necessary tools and instruments
Thematically Routes
- Specific cultural and tourist offers for concrete target groups
- Fortress tours to KUK-Monarchy, Prussia and Fortified Ideal Cities
- Regional Tours like Franconian or Silesian fortress heritage
Branding and Marketing
- Development of branding strategy, programme for market placement of product family Forte Cultura as new high quality product at the culture market
- Presentation culture route at the consumer and tour operators market
Route Management
- "Agency Culture Route Forte Cultura"
Realisation Pilot-Route
- Preparation and realisation of a Pilot Route for market test in 2014
WP-Manager
ECCOFORT - European Cooperation Centre of Fortified Heritage reg.ass.
Most involved Partner
Salzburg
Humboldt-University
Kronach
Kostrzyn nad Odra
Jaromer
L'vov
TIAW Erfurt
Komarom
ECCOFORT
Verona
Associated Institution
European Institut of Culture Routes Luxembourg
KulTour Poznan, Poland
Hungarian Travel Agencies (MUISZ), Budapest
